GTM Architecture, Implementation, and Advisory for the AI era
We help early-stage GTM teams build and deploy AI systems.
More tools hasn't meant more clarity.
Decisions live in someone's head
ICP, routing, and prioritization logic exist as tribal knowledge — not anywhere your team, or your tools, can see.
Every fix adds a tool
Each new platform solves one problem and adds one more moving part. Nothing gets simpler as you grow.
Growth makes it worse
The stack gets harder to run exactly when the business needs it to carry more weight.
Three ways to work together
GTM Systems Audit
A structured review of your funnel, tooling, and data. You get a written diagnosis and a prioritized list of what to fix first.
Fractional GTM Leadership
Ongoing, part-time ownership of your go-to-market motion — pipeline design, tooling calls, and hands-on execution with your team.
Revenue System Build
Design and implementation of the system itself: CRM architecture, scoring, routing, and agents where they earn their place.
How an engagement runs
Diagnose
A short discovery sprint. I talk to your team and read the data to map how revenue actually happens today.
Design
We agree on the target system — what gets documented, what gets automated, what stays human. Scoped before anything is built.
Build
I do the work, in your tools, with your data, alongside your people. No deck-and-disappear.
Hand off
Everything is documented. Your team owns the system — or I stay on fractionally to keep growing it.
A full-time hire isn't always the right first move
| Full-time GTM hire | Fractional GTM | |
|---|---|---|
| Time to start | 6–12 week search | Days |
| Cost | Senior full salary + equity | Scoped, fraction of the cost |
| Built system stays documented | Depends on the hire | Always — by design |
| Sells and builds | Usually one or the other | Both, from 15 years doing each |
| Commitment | Full-time, hard to unwind | Scoped engagement, renew or stop |
What's actually in the stack
Where I create and activate the AI agents that do the GTM work itself.
Call transcripts from Zoom, Google Meet, Teams — any call, captured automatically.
Excellent call notes — structured, accurate, and ready to act on right after the call ends.
Faster dictation — voice-to-text for notes, emails, and prompts, at thinking speed.
Builds customer-facing resources — landing pages, one-pagers, deal rooms — without a designer.
GTM data enrichment — fills in and keeps accurate every record on every account.
Plus whatever's already in your stack
Who's behind this
I've spent 15 years in B2B sales — carrying quota, leading teams, and living inside every CRM and outbound tool that's promised to fix pipeline since the 2010s. Almost all of it has been at early-stage companies, seed through Series B, where the GTM motion is still being figured out in real time.
Most recently I architected go-to-market systems at Dust, a company building AI agents — which meant designing GTM that used agents and automation from day one, not bolted on after. I've since left full-time tech to do this work independently, for more than one company at a time.
The through-line: I sell, and I build. Most consultants do one. The system only holds together if you've done both. I've been based in San Francisco for 11 years, working from inside the startups this stuff is built for.
Common questions
What does "fractional" mean here?+
You get senior GTM leadership for a fraction of a full-time hire — typically one to two days a week, for a defined scope, without the exec-level salary or the six-month search.
What size company is this for?+
Mostly seed through Series B — teams with real revenue and real tooling, but where GTM logic still lives in a founder's head.
Do you just advise, or do you build?+
I build. Advice is included, but the deliverable is a working system in your stack, documented, that your team can run without me.
How do engagements start?+
With a consult. We talk through where revenue is leaking, and I tell you honestly whether I'm the right fix. If not, I'll point you somewhere better.
Ready to fix the system, not add another tool?
30 minutes, no pitch deck. Bring your messiest GTM problem — you'll leave with at least one thing to fix, whether or not we work together.